BUS 201: Business Dynamics
Instilling tradition and unconventional knowledge into the Gies curriculum to promote personal and professional growth.
Project Background
In Fall 2014, the core curriculum of the College of Business was compromised of BUS 101, Professional Responsibility and Business, and the first class of every major (Introduction to Corporate Finance, Business Law, Corporate Accounting, etc.). In the following Fall semester, I learned of a pilot course that was meant to expand upon the required classes to extend beyond vocational content and enrolled with a friend. The Dean also emphasized the faculty's desire to have more shared experiences amongst all students to help form the identity of the college that prospective students would value.
In its first iteration, the course mostly focused on a competitive software Capsim that split the class into six different teams that ran their own simulated businesses against each other. Every week, the teams decided on how to augment different inputs of their business to achieve the highest revenue, largest market share, least expenditures, and more metrics; students were encouraged to test different strategies by changing elements in the R&D, Marketing, Production, Finance, and HR modules.
The class culture was centered on an immersive experience with candid feedback on how to improve the course. As the semester came to a close, the Associate Dean of Undergraduate Affairs noted that one of the Section Leads was graduated, but he hoped to continue improving the course before eventually officially embedding into curriculum. I interviewed and received the position, and immediately began to devise how to deliver a curricula outside of the software that focused on leadership skills and career discovery.
Problems & Risks
- Ideation of a collegiate-wide tradition that would appeal to and benefit all students
- Self-taught educator, curriculum creator, and business acumen expert
- Student engagement in a 1 credit hour, elective course
- Semester length and class duration forced curriculum constraints
My Contributions
- Maintain two classes of 15 students, including teaching, grading, and evaluation
- Construct curriculum and improve yearly with College of Business faculty
- Report off of in-system performance and interpret into realistic application of business findings
- Devise team and system strategy to continuously challenge students over 15 weeks
- Determine how to structure coursework to set scaling the class from 15 to 800 students successful
- Cultivate and teach two unique lesson plans individually