BUS 201: Business Dynamics

Instilling tradition and unconventional knowledge into the Gies curriculum to promote personal and professional growth.

Company:
Role:
Team:
Project Duration:
University of Illinois at Urbana-Champaign - Gies College of Business
Section Lead & Teaching Assistant
1 co-Section Lead, 1 Student Auditor, 1 Professor, 1 Dean
1/11/2016 - 5/15/2018

Project Background

In Fall 2014, the core curriculum of the College of Business was compromised of BUS 101, Professional Responsibility and Business, and the first class of every major (Introduction to Corporate Finance, Business Law, Corporate Accounting, etc.). In the following Fall semester, I learned of a pilot course that was meant to expand upon the required classes to extend beyond vocational content and enrolled with a friend. The Dean also emphasized the faculty's desire to have more shared experiences amongst all students to help form the identity of the college that prospective students would value.

In its first iteration, the course mostly focused on a competitive software Capsim that split the class into six different teams that ran their own simulated businesses against each other. Every week, the teams decided on how to augment different inputs of their business to achieve the highest revenue, largest market share, least expenditures, and more metrics; students were encouraged to test different strategies by changing elements in the R&D, Marketing, Production, Finance, and HR modules.

The class culture was centered on an immersive experience with candid feedback on how to improve the course. As the semester came to a close, the Associate Dean of Undergraduate Affairs noted that one of the Section Leads was graduated, but he hoped to continue improving the course before eventually officially embedding into curriculum. I interviewed and received the position, and immediately began to devise how to deliver a curricula outside of the software that focused on leadership skills and career discovery.

Problems & Risks

  1. Ideation of a collegiate-wide tradition that would appeal to and benefit all students
  2. Self-taught educator, curriculum creator, and business acumen expert
  3. Student engagement in a 1 credit hour, elective course
  4. Semester length and class duration forced curriculum constraints

My Contributions

  • Maintain two classes of 15 students, including teaching, grading, and evaluation
  • Construct curriculum and improve yearly with College of Business faculty
  • Report off of in-system performance and interpret into realistic application of business findings
  • Devise team and system strategy to continuously challenge students over 15 weeks
  • Determine how to structure coursework to set scaling the class from 15 to 800 students successful
  • Cultivate and teach two unique lesson plans individually
A Powerpoint slide for marketing BUS 201 to students

A Powerpoint slide for marketing BUS 201 to students

Project Research

In the last session of each semester, the students completed a 10-question assessment evaluating the course, instructors, and content. When I took the course, the feedback highlighted that students needed the leads to interpret the software more and apply it to their own lives, present or future. This introduced the need to incorporate leadership skills and career exploration, in addition to the software instruction. This led to an honest analysis of your average College of Business sophomore, we assumed that our students had:

  • High-level, not yet understood career interests
  • Anxiety over searching for their first internship
  • Limited professional and student networks
  • Some underdeveloped professional skillls

The assessment identified proper areas of growth. However, it was clear that the team structure instilled a camaraderie amongst groups, really the whole class. We received good feedback and engagement when we asked about the penultimate session, where teams had to make decisions live and negotiate with, then consult teams throughout the period. I continued to discuss the course with some of my first class's students throughout college, and they reaffirmed that the experience helped sustain the relationships they made in the class. This was especially exciting to hear from the students who were more reserved or less involved with extracurriculars, as the class seemed to build a peer network for all involved.

Research Impact

The second offering of the class showcased a variety of skills and topics to help grow the students into their first professional experiences. While the software element taught how the concepts of the different core classes related to each other, the leadership content was meant to help apply this to the real world. While I knew I could lean on the faculty to help, our Dean stressed that the Section Lead's perspective as current students should arbitrate how skills were chosen and framed.

So I turned inward. What skills did I lack? Which of my peers' behaviors were impressive to me? Why? How could a recruiter tell that I was not a Senior student, or one who had had an internship? I extrapolated this line of thought to the general student body, and informed my recommendations to my colleagues. Beyond considering the quality of content, we constantly asked ourselves about scale. We had to create assignments and exercises that would work for classes up to 60 students while only being able to test on classes of 15; we also had to build a recruitment, training, and placement process for Section Leads that could coordinate the entire class at once. This was my first experience in forecasting, so I mostly served a questioner role that helped the Dean consider things from a student perspective.

I knew that the more students would learn, and the more immersed they felt, the more meaningful the impact of their shared experience would be. Each lesson was meant to feel like exactly what the student needed may not have realized they needed.

A compilation of each module within the Capsim software

A compilation of each module within the Capsim software

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

My co-Section Lead and I shared content creation. We would assemble lessons, receive faculty approval, teach the lesson, and work feedback into the lesson at the end of the semester. This process was rather iterative the first time I taught, whereas my Senior year semester focused on solidifying the student-determined benefits of the course. At this point, the Dean and I understood the software and knew the aggravating aspects that broke the reality it attempted to portray. We received layered feedback about the leadership lessons which uncovered points of resistance, like a misunderstood real-life application of a lesson or a concept being more thoroughly covered in a different class.

We created the leadership lesson plan below, and we specifically built in additional time to allow for more classroom discussion. The benefits of this were immediate; students asked more questions despite our generally infrequent attendance in office hours, and it depleted previous dependencies on homework. More classroom time and in-class room activities limited the amount of time students were spending in this course, which assuaged the aggravation felt when comparing the volume of work to the 1 credit hour earned.

While it seemed we accomplished creating shared experiences in the classroom, the Dean dreamt of recreating the penultimate session with all students simultaneously in the Business Instructional Facility atrium, the open air center of our college's primary building. He envisioned teams collaborating at the large tables, with the Dean announcing the live decision sessions over microphone and leading teams continuing forward into more advanced rounds. We never finalized the planning for the hallmark event that he dreamt up, but if I were to go back, I would want to mitigate the following potential points of confusion or conflict:

  • Ensure that wi-fi was strong enough to support >800 laptops operating at once
  • Student and faculty traffic flows, both between classes and for those not participating in the event
  • Coordination/cancellation of other events that students or faculty may need to participate in on the event day
  • Communication to affected professors and faculty explaining event purpose and required student engagement
  • Media planning to capture the excitement of the event to share with prospective students, alumni, families, and more
Click the overview of the leadership skills covered to see the Spring 2017 course syllabus
Click the overview of the leadership skills covered to see the Spring 2017 course syllabus

Conclusion

BUS201 became a required course the first semester after I graduated. The Dean that I worked with stepped down to be a full-time professor to lead the class, and he is focusing on creating a BUS 301 and 401 which will continue the traditions he aspired for all students to experience.

Other projects: 
Tommy Ottolin.

Created by Tommy Ottolin
Varied Content Credits to Epic Systems, Sofar Sounds, Gies College of Business, Flickr, YouTube